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Agenda

CIBER Associate Director's Meeting

March 20th - 21st, 2012

Tueaday, March 20th

4:00-6:00 pm	Registration
6:00-7:30 pm	Reception

Wednesday, March 21st

7:30-8:30 am	Breakfast, consortia meetings
8:30-10:00 am	Panel Session: Coping with federal budget cuts Julia Kruse (UNC), LaVonn Schlegel (Indiana), Mark Ballam (SDSU)
10:00-10:15 am	Break
10:15-11:45 am	Panel Session: Best practices in business outreach Mark Ballam (SDSU), Kelly Aceto (UConn), Mike Shealy (So Carolina)
12:00-1:00 pm	Lunch
1:15-1:45 pm	Susanna Easton
1:45-2:45 pm	Discussion: Best practices in working & communicating with the faculty directors Moderator: Charlotte Cardenas (South Carolina)
2:45-3:00 pm	Break
3:30-4:30 pm	Small group discussions with report back at the end. Discussion: Best practices in establishing and maintaining cross-campus relationships (leader TBA) Discussion: Best practices in using new technologies and social media (led by Robert Rodriguez, FIU)
4:45-5:00 pm	AD Mtg & CBLC 2013

Conference (subject to change)

March 21st - 23rd, 2012

Wednesday, March 21st

3:00-6:00 pm	Registration & Information Outside the Hill Ballroom, Carolina Inn
5:30–6:30 pm	Keynote Address Nelson Mandela Auditorium, FedEx Global Education Center Introduction of Speaker: James W. Dean Jr, Dean, Sarah Graham Kenan Distinguished Scholar, and Professor of Organizational Behavior, UNC Kenan-Flagler Business School Robert Lane Greene, Business Correspondent and "Johnson" Blogger, The Economist and author of You are What you Speak Open to the public Sponsored by the Frank Hawkins Kenan Institute for Private Enterprise
6:30–7:30 pm	Opening Reception Atrium, FedEx Global Education Center Sponsored by the Frank Hawkins Kenan Institute for Private Enterprise

Thursday, March 22nd

7:45 am–4:30 pm	Registration & Information Outside the Hill Ballroom, Carolina Inn
7:00–7:45 am	Breakfast Old Well Room
8.00–8.15 am	Welcome and Opening Remarks Central/South Hill Room Jayashankar Swaminathan, Faculty Director, UNC CIBER and Glaxo Distinguished Professor of Global Business, UNC Kenan-Flagler Business School Julia Kruse, Executive Director, UNC CIBER, UNC Kenan-Flagler Business School
8:15-9:15 am	Opening Plenary Session Central/South Hill Room *Current Developments in Business Language Research and Teaching* Moderator: Allen G. Wood, Professor, Department of Foreign Languages and Literatures, Associate Director, CIBER, Purdue University, and Editor, Global Business Languages Journal Panelists: Mary K. Long, Senior Instructor and Director of the International Spanish for the Professions Undergraduate Major, Department of Spanish and Portuguese, University of Colorado Boulder and Elvira Swender, Director of Professional Programs, American Council on the Teaching of Foreign Languages
9:30–10:30 am	Concurrent Sessions I SPANISH 1 • Details Location: Hill Central Cross-cultural Media Analysis: A Constructivist Approach to Cultural Competence Using Authentic Media Roberto Rey Agudo, Massachusetts Institute of Technology Culture-specific Discourse Features in Multimodal Marketing Communication Tilman Schroeder, Universität Mannheim CHINESE 1 • Details Location: North Parlor BLRT 2011 Winner: Online Speaking Instruction for Practical Business Chinese Atsushi Fukada, Purdue University; Wei Hong, Purdue University; Bailu Li, Purdue University Language Simulations in Business Chinese Classroom Wei Hong, Purdue University BEST PRACTICES 1A • Details Location: Hill South An Intercultural Communication Approach to Teaching Business Korean Yeonhee Yoon, University of North Carolina Chapel Hill Leading across Cultures: Intercultural Management Cases for Business Language Courses Christine Grosse, Thunderbird, School of Global Management BEST PRACTICES 1B • Details Location: South Parlor Marketing a Business Language Program – and Obtaining Positive Results Nola Senna, University of Illinois at Urbana-Champaign Fundraising to Support Business Language Programs Maria Elena Rodriguez, University of North Carolina Chapel Hill and Adam Gerdts, University of North Carolina Chapel Hill
10:30–10:45 am	Break
10:45–11:45 am	Concurrent Sessions II SPANISH 2 • Details Location: Hill Central Respect and Politeness as Reflected in Marketing and Advertising Documents in Madrid Diane Uber, The College of Wooster What Vocabulary to Teach in an Introductory Business Spanish Class Brenda Swart, University of Pittsburgh and Carlos Ramírez, University of Pittsburgh CHINESE 2 • Details Location: North Parlor Developing Cultural and Language Competence in Technology-Assisted Business Chinese Courses Yi Zhou, University of North Carolina Chapel Hill; Haidan Wang, University of Hawaii (1 hour) BEST PRACTICES 2A • Details Location: Hill South Business Case Writing: Tools for Synthesizing Content and Method in the Business Language Classroom Margaret Gonglewski, George Washington University; Anna Helm, George Washington University (1 hour) BEST PRACTICES 2B • Details Location: South Parlor Arguing for a Curriculum Shift: The Complementary World of Languages for Specialized Purposes Jennifer Gerndt, Purdue University The Bologna Declaration: Higher Ed Reform in Germany and its Impact on the European Labor Market Sandra Summers, University of North Carolina Chapel Hill
12:15–1:30 pm	Lunch Old Well Room 12:45–1:30 pm Building Bridges from the Business Language Classroom to the Business Community Moderator: Darcy Lear, Lecturer and Coordinator of the Spanish for the Professions Minor, Department of Romance Languages and Literatures, UNC Chapel Hill Panelists: Alejandro Sanchez, Co-Founder, Acción Emprendedora USA and Will Morrel, Student, UNC Chapel Hill and Co-President, Carolina Hispanic Entrepreneurship Center
1:30–2:30 pm	Showcase of Experiential Business Language Programs Alumni and Club Rooms This poster session will highlight innovative programs in Languages for Specific Purposes that can serve as models for emulation. Faculty and administrators staffing the tables will illustrate best practices, provide tips for implementation, or suggest effective ways to improve outreach to business communities and alumni.
2:30–3:30 pm	Concurrent Sessions III SPANISH 3 • Details Location: Hill Central Teaching Culture in Textbooks for Spanish for Business Maida Watson, Florida International University The Case for Cases: Student Perceptions of the Case Study and Case Study Competition as Language and Business Learning Tool Robert Strong, University of Wisconsin-Eau Claire CHINESE 3 • Details Location: North Parlor Curriculum Design in Business Chinese Language Teaching by Experiential Pedagogy Meiqing Sun, University of Pennsylvania Develop the Business Content-based Course for Advanced Chinese Learners Wen Xiong, University of Rhode Island BEST PRACTICES 3A • Details Location: Hill South Fostering Early Trajectories of Participation: A Blended Learning Environment for Teaching Business German David Neville, Elon University; Thomas Tiemann, Elon University; Scott Windham, Elon University (1 hour) BEST PRACTICES 3B • Details Location: South Parlor Advancing the Field of Business Language in the 21st Century Through Advocacy and Outreach Initiatives Mary Risner, University of Florida (1 hour)
3:30–3:45 pm	Break
3:45–4:45 pm	Concurrent Sessions IV SPANISH 4 • Details Location: Hill Central "¿Y eso cómo?: Lessons and Reflections on Putting Language to Work in Undergraduate Business Education, Year 1" Allison Bigelow, University of North Carolina Chapel Hill; Nicholas Didow, University of North Carolina Chapel Hill; Tanya Kinsella, University of North Carolina Chapel Hill; Caitlin Styres, Red Ventures (UNC graduate 2011); William Thomason, University of North Carolina Chapel Hill (undergraduate) (1 hour) CHINESE 4 • Details Location: North Parlor Domain-Naming Strategies of Top Internet-based Businesses in the US and China: Cross-linguistic Analysis and Pedagogical Applications Xuehua Xiang, University of Illinois at Chicago Engaging Business Professionals in Learning Chinese with STOREWARS Simulation Henghua Su, University of Wisconsin - Madison BEST PRACTICES 4A • Details Location: Hill South Using PIXTON to Create Product Advertisements in the Business Language Classroom Severine Ward, Grand Valley State University; David Shultz, Grand Valley State University (1 hour) BEST PRACTICES 4B • Details Location: South Parlor Developing Team Building in the Business French Classroom through Interactive Web Advertising Elizabeth Martin, California State University, San Bernardino How to Teach Business Spanish through Newspapers, Business Magazines, and the Internet Félix Vásquez, College of Charleston; Marianne Verlinden, College of Charleston
6:00 pm	Gala Dinner & Awards Ceremony for Outstanding Business Language Research and Teaching Old Well Ballroom Welcome: Maria Elena Rodriguez, Director, Working Languages, CIBER, UNC Chapel Hill Presentation of Awards: Lynnea Johnson, Associate Director, CIBER, University of Illinois Announcement of 2013 CIBER Business Language Conference: Christine Davis, Managing Director, CIBER, Indiana University

Friday, March 23rd

8:00 am–3:00 pm	Registration & Information Outside the Hill Ballroom, Carolina Inn
7:00–7:45 am	Breakfast Old Well Room
8:00–9:30 am	Plenary Panel Discussion Advancing the Field of Languages for Specific Purposes: Insights and Models Note: An afternoon workshop will continue this thread by providing practical training to participants interested in publishing in the area of Languages for the Professions. Onsite registration for this workshop available. Moderator: Barbara A. Lafford, Professor, School of Letters and Sciences, Arizona State University, and Editor for the Monograph/Focus Issue Series of the Modern Language Journal Panelists: Joseph Collentine, Chair and Professor, Department of Modern Languages, Northern Arizona University and Sonia Colina, Professor, Department of Spanish and Portuguese, The University of Arizona, Viviana Cortes, Associate Professor, Department of Applied Linguistics and ESL, Georgia State University
9:45– 10:45 am	Publish or Perish: Tips for Doctoral Students and Junior Faculty South Parlor Make it your business to come and hear about latest developments in Business Language research in this session specifically for doctoral students and junior faculty in any language, facilitated by one of the foremost experts in the field. Professor Wood will share insights about trends in methodology and research themes, discuss what it takes to get published, and talk with you about career development in academia. Nobody who has perished yet! Facilitator: Allen G. Wood, Professor, Department of Foreign Languages and Literatures, Associate Director, CIBER, Purdue University, and Editor, Global Business Languages Journal Note: There is no additional charge to attend the session. Onsite registration for this workshop available.
9:45–10:45 am	Concurrent Sessions V SPANISH 5 • Details Location: Hill South The Mock Job Interview in the Business Language Class: Rationale, Method and Assessment Michael Doyle, University of North Carolina at Charlotte and T. Bruce Fryer, University of South Carolina (1 hour) BEST PRACTICES 5A • Details Location: North Parlor Engaging Business Language Students in their Community Deb Reisinger, Duke University Communities of Practice: Connecting a Japanese Program to Business Communities Yuki Matsuda, University of Memphis BEST PRACTICES 5B • Details Location: Hill Central Real World Modules in the Business Language Classroom Geraldinie Lebaudy, University of Pennsylvania; David James, University of Pennsylvania (1 hour) BEST PRACTICES 5C • Details Location: South Parlor Multilingualism as a Success Agent for Education and Commerce in a Globalizing World Duane Sider, Rosetta Stone Ltd BLRT 2011 Winner: Innovation and English as a Foreign Language Stephanie Kent
10:45–11:00 am	Break
11:00 am– 12:00 pm	Concurrent Sessions VI SPANISH 6 • Details Location: Hill South Preparing Business Language Students to Meet Employer Needs Darcy Lear, University of North Carolina Chaple Hill The Ethics of Community Engagement and Business Languages Annie Abbott, University of Illinois Urbana-Champaign BEST PRACTICES 6A • Details Location: North Parlor On The Status of Arabic in the 21st Century: Implications for Teaching Amel Mili, University of Pennsylvania Business Language Courseware Development based on TBLT Principles, a Hands-on Example for the Persian Language Peyman Nojoumian, University of Southern California BEST PRACTICES 6B • Details Location: Hill Central Designing Effective Task-Based Instruction (TBI) for the Business Language Classroom Heather McCoy, Penn State University; Meredith Doran, Penn State University Final Projects in the Business Language Classroom as Means to Develop Cultural Competency Arsena Ianeva-Lockney, University of Minnesota BEST PRACTICES 6C • Details Location: South Parlor Professor as Student on Study Abroad: "What Can We Truly Gain from the Study Abroad Experience?" (Part 2 of presentation from 2011 CBLC) Gregory Moreland, University of Florida (1 hour)
12:30–1:45 pm	Lunch Old Well Room 1:00–1:20 pm: International and Foreign Language Education Programs (IFLE) Presented on behalf of Susanna Easton by Christine Grosse, Professor, Aalto University
2:00–3:00 pm	Concurrent Sessions VII SPANISH 7 • Details Location: Hill South Spanish Faculty and Students Working with Law Enforcement Juanita Villena-Alvarez, University of South Carolina Beaufort Acculturating Lawyers: Developing a Spanish for Lawyers Course Denise Koch, College of William and Mary School of Law BEST PRACTICES 7A • Details Location: North Parlor Abroad Experiences and the Essential Approach to LSP Alessia Colarossi, University of Florida; Yukari Nakamura Thinking Outside of the [Comfort] Box: Study Abroad and Market Survey Assignments Patrick McAloon, The Ohio State University BEST PRACTICES 7B • Details Location: Hill Central BLRT 2011 Winner: Becoming Cross-Culturally Savvy in Business Situations While Learning German Claudia Becker, North Carolina Central University I Really Give My Students the Business: A Language Course that is also a Student-run Company William Fischer, Portland State University BEST PRACTICES 7C • Details Location: South Parlor Cooperation with the Business Community: A Strategic Partnership Aimed at Benefiting Students and Teachers Susanne Shields, The Lauder Institute, University of Pennsylvania Teaching Portuguese for Business outside the Classroom: A Case Study Vania Castro, Indiana University; Luciana Namorato, Indiana University
3:15–5:15 pm	Workshop I (*onsite registration available) Hill Ballroom South *Advancing the Field of Languages for the Professions: How to Conduct Research and Successfully Publish in Languages for the Professions* Barbara A. Lafford, Editor for the Monograph/Focus Issue Series of the Modern Language Journal and Professor, School of Letters and Sciences, Arizona State University Joseph Collentine, Chair and Professor, Department of Modern Languages, Northern Arizona University Sonia Colina, Professor, Department of Spanish and Portuguese, The University of Arizona Viviana Cortes, Associate Professor, Department of Applied Linguistics and ESL, Georgia State University Starting with the framework(s) presented at this morning's breakfast plenary, this workshop will provide hands-on research methods that would leave participants ready to launch a research project. The workshop will address practical issues such as planning a research agenda in phases from conception to submission, IRB approval, and making room in your career by overlapping research with teaching and other professional activities. Note: All workshop participants must bring their own laptop!
3:15–5:15 pm	Workshop II (*onsite registration available) Hill Ballroom North *The Use of Innovative Technologies in the Teaching of the Cultural Aspects of International Business* Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin Considering the innovative technologies that are part of society in general, this workshop aims to identify the underlying principles that promote successful implementation of these tools for the teaching of international business, especially the cultural aspects of international business. This practical, hands-on workshop is designed to provide examples, ideas for implementation, and teaching suggestions that can be applied by educators in any language and at multiple levels of proficiency. Examples include ideas from social media, apps, mobile devices, video, audio, and photos. The demonstration and focus also key on tools that are open access, free, or extremely low cost. Note: All workshop participants must bring their own laptop or mobile device!
3:15-5:15 pm	Working Group Hill Ballroom Central Advancing the Field of Business Languages Kenric Tsethlikai, Managing Director, The Joseph H. Lauder Institute of Management & International Studies, University of Pennsylvania This working group is targeted towards foreign language program directors and coordinators and provides a forum to discuss the future of the field of business language instruction within the larger context of foreign language education and business content courses. The group will identify the needs and set priorities to advance business language programs and initiatives.